Lock & Talk

The Challenge

This project required careful emotional balance. We needed to avoid distressing visuals, communicate serious topics with sensitivity, and keep people engaged without overwhelming them.

Our Approach

We split the campaign into two separate videos, each with a distinct emotional focus. The first for people experiencing grief and loss. The second for bystanders who want to help but don't know how. Separating the messages gave each piece clarity and space to be genuinely useful.

The Outcome

The campaign reached a wide audience across multiple platforms and was recognised for both its craft and its social impact, earning six Telly Awards and two MarCom Awards in the public service category.