America West
In collaboration with America West
A 3D explainer video designed to help hospitals quickly understand a new medical transportation system, produced in three weeks for high-stakes outreach to major hospital networks.
The Challenge
America West's concept was valuable but highly operational and difficult to explain quickly. We needed to simplify a complex hospital workflow, build trust with large healthcare systems, and keep communication structured and easy to follow. All within a 3-week production window.
Our Approach
We focused on turning the system into a clear visual journey. The animation breaks down the process step by step, showing how patients move through the system, where inefficiencies happen, and how the optimised flow improves operations. Everything was grounded in realistic hospital scenarios to make the concept feel practical and implementable rather than theoretical. We also created a customised version for Kaiser Permanente and a broader version for scalable outreach.
The Outcome
The final video became a key communication tool during presentations and outreach to major hospital systems. It helped America West explain the concept clearly, communicate operational value with confidence, and support conversations around multi-million dollar contracts and partnerships.
Scope of Work
- Creative Direction
- Script Development
- Storyboarding
- 3D Animation
- Sound Design
- Editing
Credits
- Creative Direction
- Moov Studio
- Animation
- Moov Studio Team
- Sound Design
- Moov Studio
- Client
- America West
- Year
- 2024
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