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Did you hear? Clutch has named Moov Studio the best video production company in Armenia.
Creating a standout video is more than following a formula. While you can find countless templates online, they often leave you with something generic—something that won’t differentiate you from the competition.
Video production is a strategic process that turns ideas into engaging content. Whether you’re looking to explain a complex concept or introduce your brand in a memorable way, your message must be clear, creative, and compelling.
Video production is the process of creating video content that tells a story, conveys a message, or educates. It changes raw footage into an effective video that aligns with a project's creative vision.
A video production team brings together diverse talents, from camera operators to video editors, all working towards producing a successful video.
Whether it's an animated video or live-action, each project requires careful planning during the pre-production phase, including location scouting, shooting schedules, and having a clear core message.
The production phase captures the essence of the content, whether through principal photography or recording voiceovers. Once the footage is captured, the post-production phase refines it. They add visual effects, sound effects, background music, and color grading.
This final edit ensures that the video resonates with your target and meets the marketing strategy goals.
Explainer videos, in particular, require a precise approach to maintain audience engagement. A production company or video team must focus on every detail to meet the project timeline and deliver a compelling video on the chosen hosting platform, whether it’s YouTube or another medium.
The entire project hinges on the seamless integration of these elements to produce an effective and memorable video.
The video production process is essential because it guarantees that every aspect of making a video is meticulously planned and executed. This leads to a higher quality final product and more predictable budgeting.
Creating a single short-form video can cost anywhere from $1,500 to $10,000 per minute. This makes it a significant investment for any business. Following a structured process helps you manage this investment wisely so that the actual video meets your goals without unnecessary surprises.
A well-defined production process allows you to plan for known variables like hiring actors and creating a shooting schedule. It also helps you navigate unexpected challenges, such as issues with location permits or unforeseen weather changes during a shoot.
This approach is vital, as video production doesn’t happen overnight—you need meticulous planning to bring a creative approach to life.
During the production’s three phases—pre-production, production, and post-production—each step contributes to the video’s success. The pre-production phase involves scouting locations, setting the shooting schedule, and making sure all equipment is ready.
The production phase is where the actual video comes to life, with the video editor capturing the perfect shots, managing aspect ratios, and ensuring everything aligns with the creative vision.
In the final phase, editing brings everything together. This includes color correction, sound mixing, and adding special effects so the video looks polished and professional. Proper editing, combined with a clear marketing strategy, boosts conversion rates and maximizes the video’s impact.
Film production is the realm of big-budget movies designed for theatrical release. They scout locations, manage larger crews, and the process spans months or even years to complete.
The focus is on creating a cinematic experience, which often involves elaborate set designs, specialized make-up, and extensive post-production work. Not to mention, the budget for these projects is significantly higher.
Video production, in contrast, is a more streamlined process that covers a wide range of content, such as commercials, corporate videos, and explainer videos. While it still requires planning, the timelines are shorter, and the production scale is more manageable.
Video production teams focus on content that effectively communicates a message or tells a story, often with quicker record times and fewer resources compared to film production.
Videography, on the other hand, is typically associated with capturing live events like weddings, where the focus is on documenting what’s happening in real time. Unlike the other two, videographers often work alone or with a minimal crew, using available lighting and simple setups.
The emphasis is on capturing the moment as it unfolds, with less emphasis on post-production and more on having raw footage that is as authentic as possible. Videography is ideal for smaller projects where the goal is to create a lasting memory rather than a cinematic experience.
In-house video production means creating content using your company’s own resources and team. This approach offers more control over the production process and guarantees that the brand message aligns perfectly with your vision. It's especially useful for businesses that need regular video content, like animated explainer videos or tutorials.
With an in-house team, revisions can be made quickly with a fast record time. However, this approach requires a lot of investment in equipment and skilled personnel. Your team may also need more detail-oriented expertise, especially if you’re aiming for high-quality output, like explainer video templates or intricate animations.
Outsourced video production involves hiring external agencies or freelancers to handle your video projects. This gives you access to specialized skills and fresh creative perspectives that might not be available in-house.
Professional explainer video makers can bring a polished, professional touch to your content, often producing work that meets high standards. While outsourcing can be more expensive, it’s ideal for projects requiring more detail and expertise. It also offers scalability, which makes it easier to manage larger or more complex projects.
However, the trade-off is less control over the process and potentially longer timelines since you have to coordinate with external teams.
The first step in the video production process is planning and development. This phase sets the foundation for the entire video project. During this phase, the video team defines the project’s goals, targeted demographic, and overall message.
Important decisions regarding budget, style, and location scouting are made to make sure the video aligns with the brand’s vision.
In pre-production, the focus shifts to the practical aspects of the project. This includes finalizing the budget, hiring the production team, and planning the shoot.
The team scouts locations, schedules shoot dates, and creates detailed shot lists. Pre-production is where you address potential challenges so you have a smooth transition to the production phase.
The pre-production essentials include:
The production phase is where the video is shot. The camera rolls, and the production team captures all necessary footage. This stage is highly coordinated, with everyone working together to produce high-quality visuals. Attention to detail matters most here, as even minor issues can impact the final product.
Once the shoot is complete, the post-production phase begins. This involves editing the footage, adding visual effects, sound design, and color correction. The goal is to polish the video so it meets the desired quality. You create the final product during this stage, so it's ready for distribution.
The final step in the video production process is marketing and distribution. The finished video is distributed across various platforms to reach the target audience. This phase often involves strategic planning so the video achieves its intended impact.
A top choice for professionals, Adobe Premiere Pro excels if you want to create high-quality videos. It features advanced AI tools for text editing, speech enhancement, color correction, and audio tagging. Its robust capabilities include auto-reframes for social media and seamless integration with Creative Cloud.
Ideal for Mac users, iMovie offers an easy way to create videos using a variety of templates. It supports basic editing, adds titles and music, and includes features like the Ken Burns effect and simple color correction. Though it's best for straightforward projects, it’s a free and user-friendly option.
Ziflow boosts collaboration and approval processes with its online proofing platform. It allows for frame-by-frame comparison, supports feedback, and integrates with tools like Adobe Premiere Pro. This tool is useful for managing high workloads and ensuring brand compliance.
Loom is known for its simplicity and quick sharing capabilities. It allows you to record and edit videos using your camera, microphone, and screen. Loom’s features include customizable backdrops, drawing tools, and integration with other platforms. This is a great tool if you're looking for an explainer video maker or product demos.
Kapwing is a versatile tool if you want to create and edit videos, images, and GIFs. It offers drag-and-drop timelines, resizing tools for social media, and automated features like Magic Subtitles. It’s particularly useful for repurposing content and offers real-time collaboration.
While commonly known for hosting videos, Vimeo also provides video creation and editing tools. It offers customizable templates, stock assets, and an AI script generator. Vimeo facilitates a smooth transition from video creation to sharing, which is why it's a comprehensive solution.
Movavi is designed for beginners and casual creators. Its simple interface includes tools for adding effects, animations, and transitions. With features like AI background removal and precise color tools, Movavi is ideal for crafting and enhancing videos.
Moov makes the production process of your explainer video project a seamless and engaging experience.
We work with you to understand your goals, audience, and the core message you want to convey. Whether you’re using an explainer video template or opting for a custom solution, this step sets the foundation for a successful video.
Once we have your vision, our team writes a script that outlines the narrative and key points of your video project. Following this, we create a storyboard that maps out each scene. This visual blueprint guarantees that every aspect of your animated video is planned before production begins.
With the storyboard approved, our designers and animators bring your explainer video to life. We use vibrant visuals and dynamic animations to keep your audience engaged. Whether it's a fully custom design or a tailored explainer video, we make sure your video is visually stunning and effective.
A great explainer video is not just about visuals—it’s also about sound. We add professional voiceovers and sound effects to boost your message and create a polished final product. Our team selects the right voice talent and sound design to match the tone and style of your video.
Before the final delivery, we provide you with a draft of your animated video for review. We value your feedback and make necessary revisions to ensure the video meets your expectations and effectively conveys your message.
There are countless online explainer video templates that offer cost-effective solutions. However, the downside is that your video could sound and look exactly like another business’s, which dilutes your brand’s uniqueness. If you're looking for a one-of-a-kind explainer video that truly represents your brand, that's where Moov comes in.
Without a well-thought-out strategy, your funds could be wasted, even on the most expensive video projects. Spending thousands doesn’t guarantee success—what matters is how you execute your strategy. If you have a solid plan, you can have a high-quality and engaging video for less than a thousand dollars.
For a video that stands out and truly captures your brand’s essence, investing in a custom production process with a team like Moov is your best bet.
We make sure your video is unique, aligned with your strategy, and built to deliver results.
