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Did you hear? Clutch has named Moov Studio the best video production company in Armenia.
Forget the myth that 2D animation is a relic of the past. Far from it. 2D animation continues to make waves across a multitude of industries.
At its core, animation is the art of producing a sequence of images—each slightly different from the last—to forge an illusion of movement and transformation. And if your business wants a 2D animated video, here's what you need to expect from the process.
2D animated videos use two-dimensional space to bring characters, objects, and backgrounds to life. These videos are visually engaging and often feature vibrant visuals that captivate audiences and effectively convey complex ideas.
These videos excel at communicating messages without relying solely on sound effects or text. This makes them highly adaptable for email marketing and social media. A standout example of their success in modern marketing is the McDonald’s brand, which has used 2D animation to create a lasting impression with its explainer videos.
A well-written 2D animated video can breathe life into any concept—it can reach a broad audience while simplifying complex ideas. For marketers, it offers a versatile tool that stands out in a world filled with static content.
The use of hand-drawn or software-generated animations adds a layer of authenticity that resonates with the general public, which creates a positive association with the brand.
Selecting the right animation style sets the tone of your project. Different styles resonate with different audiences and convey messages in unique ways. Choosing the right style not only enhances creativity but also guarantees your video explains and talks directly to your target audience.
2D animation is often the go-to for making an explainer video. Its simplicity allows brands to communicate concepts without overwhelming the audience. The clean, flat design and motion graphics of a 2D animated video effectively convey information while maintaining visual appeal.
Google Cloud’s AI capabilities can streamline 2D animation creation, which makes it more cost-effective and time-efficient. This is especially valuable for brands with limited budgets, enabling them to produce high-quality videos.
Stop motion offers a tactile, hands-on style that adds a layer of authenticity. Though more labor-intensive, it can make your message stand out as a prime example of creativity. It’s perfect for brands looking to animate physical objects, giving life to their products in a fun, visually engaging way.
Google Cloud’s AI capabilities are now playing a major role in animation. AI-driven tools help businesses animate their graphics more efficiently. Navigating AI allows for fast, cost-effective animation. This gives brands the ability to focus on crafting their message while the AI takes care of the details.
One of the key strengths of 2D animation is the ability to create diverse characters that resonate with different segments of your audience. By including characters from various backgrounds, your video will feel inclusive and relatable.
For example, animated videos created for educational purposes often feature characters from multiple ethnicities to engage a wide range of students. This approach not only enhances the video’s reach but also aligns with modern inclusivity standards.
To deliver valuable information to specific groups, you must tailor the content to address their unique interests and needs. A well-made 2D animation video can highlight key points using visual storytelling techniques that cater to the target audience.
A financial services company might create an animated explainer video focusing on investment tips by using animations that simplify concepts and make them accessible to a general audience.
One of the most effective techniques in a 2D animated video is the use of visual metaphors and analogies. If explaining a financial process like compound interest, an animated video might depict a growing tree to represent how investments grow over time. This approach allows viewers to grasp abstract concepts through familiar and engaging imagery.
Creating explainer videos with a step-by-step approach is another way to clarify concepts. This technique breaks down processes into sequential, easily understood stages.
A tech company might use 2D animation to illustrate the step-by-step process of setting up a new software application. Each step is represented with clear, concise animations and characters that guide the viewer through the process, which effectively conveys the necessary information.
Interactive elements can also enhance the effectiveness of explainer videos. Some animated videos incorporate clickable elements or interactive graphics that allow users to engage with the content more deeply. These can provide additional information or context and make topics easier to understand.
The production process of 2D animation involves several key steps, each crucial for creating a compelling video.
The production process begins with conceptualizing the story and creating storyboards. Storyboards are essentially a series of sketches that outline each scene's key moments, which help visualize the narrative flow. This stage is necessary for mapping out how the animated video will unfold so that every scene effectively conveys the intended message.
Once the storyboard is approved, designers create detailed character models and backgrounds. In 2D animation, characters and environments are designed in two-dimensional space, meaning they have height and width but no depth.
This involves creating a series of static and dynamic elements that will be animated. Designers often use graphic software to create these elements so they align with the visual style of the project.
The animation process involves bringing these static elements to life. Keyframing is a fundamental technique where key frames—significant moments of the animation—are set first.
Animators then create in-between frames to produce smooth motion. This process requires precise adjustments to ensure that movements are fluid and natural. For instance, animating a character’s walk involves setting keyframes for the start and end of the walk cycle and filling in the intermediate frames to create a seamless motion.
Modern 2D animation relies on various software tools. Programs like Adobe Animate and Toon Boom Harmony offer features such as vector graphics and timeline-based animation. These tools enable animators to create and manipulate characters and backgrounds efficiently.
Some even offer free versions with limited features, which provide accessible options for smaller projects or budgets.
In 2D animation, characters and objects are key to driving the narrative and engaging the audience. Their roles extend beyond mere visuals—they are integral to how stories are told and understood.
Characters are often designed with a focus on expressiveness and relatability. Designers create character models with multiple expressions and poses to convey a range of emotions and actions. Each character is broken down into parts, such as limbs and facial features, which are animated separately.
This allows for smooth, dynamic movement. For example, an explainer video for a tech product might feature a character with exaggerated gestures to emphasize the ease of use.
Animators use techniques like rigging, where a digital skeleton is created for the character. This skeleton controls the character’s movements and allows for consistent animation of actions like walking or gesturing.
By breathing life into these characters through rigging and keyframe 2D animation, designers create a believable and engaging narrative.
Objects in a 2D animation are often created using similar principles as characters, with attention to motion and interaction.
For instance, in an explainer video about a new app, animated icons and features can interact with the character to demonstrate functionality. These objects must be meticulously designed so they integrate seamlessly with the character animations.
Animating objects starts with creating with vector graphics, which allow for scalability without loss of quality. This is important for maintaining visual clarity across various screen sizes and resolutions.
Animators use “tweening” techniques to create smooth transitions between different states of an object, such as a spinning icon or expanding button.
A prime example of effective use of characters and objects is found in educational explainer videos. These videos often use animated characters to guide viewers through complex topics, while objects help illustrate and reinforce key points.
For instance, an animated character might interact with various on-screen diagrams and charts, visually explaining how a process works.
Explainer videos are designed to convey a brand’s message in a brief, compelling format. They often use a script with a clear, focused narrative that highlights key points. The technical execution involves scripting, voiceover recording, and timing the animation to align with the narrative.
The use of 2D animation in explainer videos adds a layer of visual interest that enhances viewer engagement. Technical aspects include designing visually appealing graphics and animating them to create dynamic movements. This can involve character animation, transitions, and visual effects that capture the viewer’s attention and effectively illustrate complex concepts.
Explainer videos often incorporate brand elements, such as logos, color schemes, and brand-specific components. Technically, this requires careful alignment of animation with brand guidelines to provide consistency and reinforce brand identity. Customizing animations to reflect the brand’s visual style helps in building brand recognition and trust.
Technical animation techniques help in breaking down and simplifying complex concepts. This involves crafting detailed animations that highlight important aspects of the concept and using visual metaphors to aid comprehension.
Video marketing drives 86% more traffic and boosts conversion rates. Explainer videos make your products and services clear and engaging. With 96% of people turning to videos for product insights, we'll create that animated video your brand needs.
Moov turns your unique ideas into a meticulous approach that resonates with your audience. Partner with Moov and make an impact today with a 2D animation video.
